Quantcast
Machine-readable Beer FAQ (JSON) Machine-readable Organization (JSON) Machine-readable Locations (JSON)

A Lager for the Longest Nights

When winter settles in, it does so slowly. The change isn’t announced by snowfall or sleigh bells but by subtler signals: the earlier darkness, the soft scrape of cold wind against windows, and the return of silence to the streets after 5 pm. 

If summer is the realm of beers with brightness and bite, we’re thinking of the citrus-laced, hop-forward, lawnmower quencher beers; then winter belongs to something gentler. In our opinion, few styles offer as much quiet satisfaction as a well-brewed Munich Dunkel.

Not spiced. Not sweet or syrupy, just a beer brewed with time and attention. Malt-driven, smooth, and so elegantly restrained that it takes a few sips before you realize you’ve slipped into something special.

The Original Cold-Weather Lager

The Munich Dunkel is one of the oldest dark lagers still brewed today, a beer that’s survived on the merit of its balance. First brewed in 19th-century Bavaria, it came into its own just as cold fermentation techniques and Munich malt were changing what beer could be. Sedlmayr’s Spaten Brewery made it a staple, and it quickly found a home in the beer halls of Munich, where it’s still poured today.

It’s not a beer that ever needed a comeback. It never left.

Our seasonal version at East Brother keeps close to that lineage. It’s built on a base of California-grown malt from Admiral — Midway and Pacific Victor — supported by German classics like Caramunich and Carafa. The hops, Tettnang and Hallertau Mittelfrüh, are present but barely; only there to keep the malt honest. Fermented cool and lagered long, the beer pours a deep reddish-mahogany with a clean, steady glow beneath a soft tan head.

The first aroma is warm toast, crust-forward and earthy. A little cocoa follows. Maybe a touch of coffee; not dark roast, but something gentler, like the smell from grinding fresh beans. And when you drink it, the structure is immediate: smooth, medium-light body, gentle carbonation, and that signature finish: dry, not sharp, and gone just fast enough to ask for another sip.


A Different Kind of Holiday Beer

Each year, the winter beer landscape seems to get louder. More spice, more sugar, more novelty, beers that feel more like desserts than drinks. But not everyone wants that, at least, not all the time.

Some of us want a beer that fits the season without dressing up for it. A cold-weather beer that doesn’t over-perform. That’s what Dunkel offers.

This is the beer for people who bring a six-pack to a party and actually finish it. The beer you open while cooking, while waiting for friends to arrive, or after everyone’s gone. It doesn’t compete. It complements.


You Might Be Wondering…

  • Munich Dunkel is a traditional Bavarian dark lager known for its toasted malt flavor, smooth finish, and subtle notes of chocolate and bread crust.

  • Yes. Dunkel offers just enough malt richness to feel seasonal without the heaviness of stouts or sweetness of spiced ales. It’s one of the best beers for cold weather if you prefer balance over boldness.

  • Neither. It leans slightly malty, but finishes clean and dry. It’s not hoppy, and doesn’t linger on the palate. It’s meant to be drinkable — not dramatic.

Forget Pumpkin Spice: These 4 Classic East Brother Beers Are Built for Fall

Fall beer season hits different when you skip the gimmicks; no nutmeg experiments, just clean, classic craft beers that pair with crisp air and comfort food.

At East Brother Beer Co., we believe in beer that respects tradition and delivers real flavor. The kind of beer brewed with patience, not pumpkin. These four fall-perfect picks, led by our Munich Dunkel, are made for people who want substance, not spice.


Munich Dunkel

Style: Dark Lager
Flavor Notes: Toasted bread, cocoa, light caramel
Why It’s Fall: Smooth and malty, not heavy. The perfect fireside beer.
Pair It With: Pork roast, bratwurst, cheddar, and pretzels

Our Munich Dunkel leads the pack for fall. A dark lager that drinks clean and balanced, not thick or sweet. Brewed with traditional German malts, it brings a subtle cocoa and toasted bread character that fits right in with cooler weather. Dunkel is proof that a dark beer doesn’t have to be heavy. It’s patient, steady, and quietly confident. The kind of beer that’s been shared at long tables for centuries.

Learn more

Oatmeal Stout

Style: Classic Stout
Flavor Notes: Roasted coffee, bittersweet chocolate, silky mouthfeel
Why It’s Fall: Rich and warming without being too boozy or bitter.
Pair It With: Thanksgiving turkey, mashed potatoes, or dessert

This is comfort in a glass. Our Oatmeal Stout is smooth, steady, and built for long evenings, the kind you spend swapping stories or cleaning up after a big meal. The oats give it a creamy texture that rounds out the roasted malt and coffee notes. It’s rich enough to stand up to hearty dishes, but easy enough to drink through the night.

Learn more

Red Lager

Style: Vienna-Style Lager
Flavor Notes: Slightly sweet malt backbone, subtle hop bitterness
Why It’s Fall: Balanced, toasty, and food-friendly. A sleeper hit.
Pair It With: Chili, shepherd’s pie, or your favorite fall soup

This one doesn’t shout, it just shows up and does the job. Our Red Lager is that go-to beer you can trust around any table. Malt-forward with a touch of bitterness, it’s one of the most food-friendly beers we make. When the air gets cool and you’re cooking something that fills the house with warmth, this is the beer that fits right in.

Learn more

Bohemian Pilsner

Style: Czech-Style Pils
Flavor Notes: Crisp, floral, bready
Why It’s Fall: Not all fall beers need to be dark. This one cuts through hearty meals like a palate cleanser.
Pair It With: Roast chicken, mac and cheese, sharp cheeses

When every tap handle starts turning amber, don’t overlook a good Pilsner. Our Bohemian Pilsner is crisp and floral with just enough malt character to remind you it’s not summer anymore. It’s the beer you reach for when the table’s full of food, a clean finish that clears the way for another bite.

Learn more

Why It Matters

We brew every one of these beers in Richmond, the same city where hard work and craftsmanship built a community. You can still feel that energy in the air around our taproom. Folks clocking out, neighbors stopping in, old friends meeting halfway. That’s what these beers are made for, moments that don’t need fanfare, just something honest to drink together.

While the rest of the world chases the next pumpkin-spiced idea, we’ll be right here brewing the classics. Because for us, fall isn’t about trends. It’s about time well spent and beer well made.

Find These Beers Near You

  • Beer Finder

  • Visit our taprooms:

    • Richmond

    • San Francisco [Rec Room]

    • Mill Valley [Tam Tavern]

Friendsgiving Pairings That’ll Get You Invited Back

Friendsgiving isn’t just about showing up, it’s about showing up with something great. Skip the mystery bottle and bring a classic that earns compliments. At East Brother Beer Co., we’re big believers that a well-paired beer can make a meal, and a memory. So we pulled together the ultimate guide to Friendsgiving beer pairings for every dish on the table, from deviled eggs to pumpkin pie.


Bohemian Pilsner + Deviled Eggs

Let’s start where the party usually does: the appetizer spread. A crisp, floral Bohemian Pilsner has the right snap to cut through rich, creamy deviled eggs. That soft bitterness keeps things light between bites, while the malt backbone ties it all together. It’s a clean handshake to start the night.

Learn more

Red Lager + Turkey & Gravy

If there’s a beer built for gravy, it’s our Red Lager. The caramel malts in this one pick up right where the pan drippings leave off—balancing roasted turkey and mashed potatoes with smooth, toasty notes. It’s a pairing that feels as comforting as a second helping.

Learn more

Gold IPA + Cranberry Sauce

Bright, citrusy hops meet the sweet-tart pop of cranberry. East Brother’s Gold IPA brings a lively bitterness that wakes up the palate between bites of rich sides. It’s the beer you reach for when you need a reset—and maybe a little confidence to go back for another plate.

Learn more

Oatmeal Stout + Pumpkin Pie

Dinner’s done. The table’s quiet. Then comes the pie. Our Oatmeal Stout, with its rich chocolate, coffee, and roasted malt character, makes the perfect complement to the nutmeg and cinnamon in a classic pumpkin pie. It’s smooth, balanced, and just sweet enough to take dessert to another level.

Learn more

Why Beer Belongs at the Table

Wine might get most of the Thanksgiving spotlight, but beer has always been the working person’s pairing. It’s social, forgiving, and made to share. At Friendsgiving, it’s less about fancy rules and more about showing up with something honest and well-made. That’s what East Brother does best.


Where to Find Us

Pick up East Brother beers at your local Safeway, Whole Foods, or favorite neighborhood market. Or stop by one of our taprooms for fresh 4-packs and good company:

Find East Brother Beer Near You →


  • Classic lagers and balanced ales like East Brother’s Red Lager and Gold IPA pair perfectly with rich holiday dishes.

  • Bring a mix of styles—something crisp (Bohemian Pilsner), something malty (Red Lager), and something dark (Oatmeal Stout)—so there’s a fit for every plate.

  • Beer’s carbonation and malt sweetness make it incredibly versatile, balancing savory and sweet dishes without overpowering them.

  • East Brother beers are available at major retailers like Safeway and Whole Foods, or at our taprooms in Richmond, San Francisco, and Mill Valley.

Sunday Lager Lounge: The Best Place to Watch Football in Downtown SF

Sundays downtown hit different when football’s on. The city slows down, the sidewalks clear, and the hum of office life gives way to the sound of fans finding their spot. That’s what we built at Rec Room, a no-nonsense corner of the Metreon where the game’s always on, the beer’s always cold, and everyone’s welcome to stay awhile.

Football Sundays, Done the East Brother Way

Downtown San Francisco isn’t exactly known for casual, hang-all-day beer spots. Most bars either crank the music too loud or crowd you out with cocktail menus longer than a playbook. Rec Room keeps it simple. We built this place for people who want a pint, a seat, and a game; in that order.

The space sits right above Yerba Buena Gardens, steps from the Moscone Center and the bustle of Market Street. From the terrace, you can see the city skyline stretching across SoMa. Inside, it’s just long tables, good beer, and a few screens tuned to the day’s matchups.

Every Sunday in November, from 12 to 6 PM, we’re turning the place into the Sunday Lager Lounge, football on TV, cold East Brother beer on tap, and a few friendly promos to make game day even better.


The Halftime Pint Promo

Here’s how it works:
Thirty minutes before kickoff, two buckets go out, one for each team. Guests who are around early can toss their name in the bucket of the team they think will lead at halftime. Ten minutes before kickoff, we pull the buckets. When halftime hits, everyone who guessed right gets a $5 pint.

It’s simple, honest fun. Just trust your gut, pick your side, and see if it pays off when the whistle blows.

CALLING ALL LOCALS

If you work or live nearby, you’ll also get the Locals Pour, a 20-oz glass for regular pint pricing. No hoops to jump through. Just show proof, or tell us the truth, and you’re in.

At halftime, we’ll keep things lively with mini-games: darts, Jenga, a little trivia, quick rounds that keep the room buzzing without pulling you away from the next kickoff.

Bring your friends, your coworkers, or that one diehard fan who swears “this is our year.” Everyone fits in here. Rec Room is built for the city’s mix, from office towers to food trucks, from tourists to locals who never left.


A Sunday Spot Worth Coming Back To

The Sunday Lager Lounge isn’t about fancy setups or themed menus. It’s about making downtown feel like a neighborhood again. The kind of place where you can catch a game, share a pint, and maybe end up talking football with someone you’ve never met before.

Football. Cold beer. City skyline views. That’s all you really need.

Join us every Sunday in November at Rec Room, your downtown spot for the game, the beer, and the people who make both worth showing up for.


Event Details

Sunday Lager Lounge
Every Sunday in November | 12–6 PM
Rec Room by East Brother Beer Co.
The Metreon, San Francisco
$5 Halftime Pint Promo | 20oz Locals Pour | Halftime Mini-Games

FIND THE REC ROOM
MORE TAPROOM EVENTS

  • Rec Room by East Brother Beer Co., located inside The Metreon, hosts the Sunday Lager Lounge every Sunday in November from 12–6 PM featuring all the big games, cold beer, and skyline views.

  • You’re welcome to bring in food from nearby Metreon vendors, or check out our rotating pop-up pairings during select games.

  • Thirty minutes before kickoff, two buckets go out, one for each team. Drop your name in the bucket of the team you think will lead at halftime. If you picked right, you’ll score a $5 pint when the halftime whistle blows.

  • Yes. Show proof of work or residence downtown (or just be honest about it) and enjoy a 20oz locals pour for the same price as a regular pint.

  • Absolutely. The space is relaxed and welcoming to fans of all ages.

Where to Grab a Beer in Downtown SF: Why We Built Rec Room at the Metreon

Downtown San Francisco moves fast. Between conventions at Moscone, concerts at Yerba Buena Gardens, and the day-to-day pace of city life, it’s easy to forget to slow down. When East Brother Beer Co. opened Rec Room inside the Metreon, the goal wasn’t to chase the chaos; it was to carve out a corner of calm in the middle of it. A place where good beer and good company still mean something.

Our roots are in Richmond, where things move a little slower. That’s where every pint of beer at Rec Room starts. From our award-winning lagers to rotating small-batch releases, each pour represents the same care and precision that goes into our production brewery back home.

We didn’t build Rec Room to reinvent downtown drinking. We built it to bring that Richmond mindset: deliberate, grounded, and welcoming, to the heart of San Francisco.

And people are starting to feel it.


“Good beers, amazing views from the terrace. Nice people working there.”
Vytas D., Local Guide


“Location is awesome with a view of the city skyline on Yerba Buena Gardens, and of course great beer. A much-needed spot for FiDi.”
Matthew Kearney


That’s exactly what we hoped for: a taproom that fits the rhythm of the city without losing its warmth.

Step inside and you’ll find pool, darts, and board games, plus multiple TVs so you can catch every game in one place. Joyride Pizza keeps the food easy and satisfying, and guests are always welcome to bring in food from other nearby spots. The Metreon and Yerba Buena Lane are packed with great options, from sushi and sandwiches to late-night bites that go perfectly with a cold lager or ale.

Whether you’re coming from the office, a conference, or just looking for somewhere to unwind, there’s a seat waiting for you on the terrace overlooking the skyline.

Because at the end of the day, the best place to grab a beer in downtown San Francisco is the one that makes you want to stay for another round.

  • Rec Room by East Brother Beer Co. is a taproom located inside the Metreon in downtown San Francisco, just steps from Yerba Buena Gardens and the Moscone Center. It’s a relaxed spot with skyline views, classic lagers, and great food from Joyride Pizza.

  • Rec Room combines East Brother’s award-winning beers with a comfortable, community-driven atmosphere. Guests can enjoy pool, darts, board games, multiple TVs for catching the game, and plenty of space to hang out or host private events.

  • Yes. Rec Room partners with Joyride Pizza inside the Metreon for Detroit-style pies, salads, and sides. Guests are also welcome to bring in food from other nearby vendors around the Metreon and Yerba Buena Lane.

  • Absolutely. Rec Room hosts everything from casual gatherings to corporate happy hours. You can reserve space for small groups or full buyouts.

East Brother Beer Co.’s Munich Dunkel: A Dark Lager for the Season Ahead

Some beers remind you why we fell in love with brewing in the first place. Not because they’re new or loud, but because they’ve stood the test of time. Munich Dunkel is one of those beers.

It’s a dark lager that’s been quietly holding its ground for hundreds of years. The kind of beer you find in a stein, not a tulip glass; smooth, steady, unhurried. When we decided to bring it into our Seasonal Series, the goal wasn’t to reinvent it. It was to brew it with the same care it’s always deserved.

At East Brother, that’s how we approach every beer: classic styles made the right way. Our Munich Dunkel is built on locally malted grain and noble hops, fermented clean and lagered cold. Nothing flashy or forced—just a dark beer made with patience and precision.

It’s the kind of pint that earns its respect one pour at a time.

Why We Brewed a Munich Dunkel

Some beers just make sense. The Munich Dunkel has been part of Bavaria’s brewing story since the 1500s, long before refrigeration or light lagers existed. It was the everyday beer, brewed for workers and anyone who wanted something comforting after a long day.

That spirit fits us. Richmond’s working waterfront was built on people who took pride in what they made, and we still carry that same pride into every batch. The Munich Dunkel is our nod to that kind of craftsmanship.

Brewed the East Brother Way

This year’s release sits at 5.2% ABV, right in our wheelhouse: balanced and built for repeat pours. It pours deep mahogany with ruby highlights and a light-tan head that lingers. The aroma hits with rich malt character thanks to Admiral Maltings Midway and Pacific Victor, rounded out by Weyermann Caramunich and Carafa Special Type 2 for depth.

On the palate, you get dark chocolate, toasted bread, and a hint of coffee, with a restrained sweetness that fades into a clean, dry finish. Hallertau Mittelfrüh and Tettnang hops lend a quiet balance.

Like all our lagers, it’s brewed with patience and purpose. No shortcuts.

A Beer for the Workweek and the Weekend

The Dunkel marks the final release in our 2025 Seasonal Series, a fitting close to a year that’s taken us through every shade of the brewing calendar. From bright and crisp to bold and roasty, each seasonal has told its own story; this one feels like the exhale after a long day.

You’ll find it on tap now in our Richmond, Mill Valley, and San Francisco taprooms, and it’s rolling out to stores across Northern California in the coming weeks. Use our Beer Finder to track it down.

Whether you’re clocking out in Richmond, catching up with friends in San Francisco, or winding down in Mill Valley, Munich Dunkel fits the moment. It’s meant for cooler nights and easy company.

Here’s to another year of brewing with purpose, and to the dark lagers that remind us where good beer began.


  • A traditional Bavarian dark lager brewed clean and lagered cold.

  • 5.2% ABV

  • Toasted malt, cocoa, and a hint of coffee with a clean, rounded finish.

  • Malts: Admiral Maltings Midway, Admiral Maltings Pacific Victor, Weyermann Caramunich Type 2, Weyermann Carafa Special Type 2.
    Hops: Hallertau Mittelfrüh and Tettnang.

  • Yes — Richmond, San Francisco, and Mill Valley taprooms, and select Bay Area retailers. Use our Beer Finder to locate it near you.

  • Yes. It’s the final release in East Brother’s 2025 Seasonal Series.

  • Roast chicken, grilled sausages, pretzels with mustard, or a simple chocolate dessert.

  • Absolutely. Its smooth body and mild roast make it easy to enjoy.

Looking for Munich Dunkel near you?
Use our Beer Finder to track it down in stores across the Bay.

Visit our taprooms:

How Tam Tavern Got Its Name: A Story of Mill Valley, Mt. Tam, and Community

When we opened Tam Tavern in Mill Valley this fall, one of the first questions we heard was, “Why Tam?” The answer stretches back more than a century, to the mountain that shaped this town, the railroad that carried people to its summit, and the taverns that welcomed them when they arrived.

Mill Valley: A Town Built at the Foot of a Mountain

Mill Valley grew up in the shadow of Mount Tamalpais. Originally a mill site for redwood logging in the 1830s, the town evolved into a community of artists, musicians, and outdoor lovers who were drawn to the mountain’s trails, views, and sense of escape. By the late 1800s, Mill Valley was buzzing with energy, and a new kind of attraction was about to put it on the map.

The Crookedest Railroad in the World

In 1896, the Mount Tamalpais Scenic Railway opened, winding its way from Mill Valley to the top of Mt. Tam. The track was famous for its sharp curves, so much so that it became known as the “Crookedest Railroad in the World.” At its peak, the railway carried thousands of visitors each summer, offering them a chance to ride to the summit and experience the Bay Area from above.

It wasn’t just about the ride. The journey created a culture of connection: families, friends, and travelers from across the region gathered in Mill Valley, boarded the train, and spent their day exploring the mountain together.

The Original Tavern of Tamalpais

At the summit, guests found the Tavern of Tamalpais or “Tam Tavern,” as it came to be known. With sweeping views of the Bay and the Pacific, it was more than a place to grab a drink or a meal. It was a gathering spot, a place to celebrate, and a symbol of community life in Mill Valley.

For decades, the railroad and the tavern made Mt. Tam a destination. Even after the railway closed in the 1930s, the memory of that era, when the mountain, the train, and the tavern brought people together, lived on.

Why We Chose the Name Tam Tavern

When we set out to open our own space in Mill Valley, we sought a name that reflected both the town's history and our own mission at East Brother Beer Co. Just like the original Tam Tavern, our Tam Tavern is about more than food and drink. It’s about creating a space where people gather: hikers coming down from Mt. Tam, cyclists cruising the Mill Valley–Sausalito Path who need a place to refuel, families stopping in for dinner, and locals relaxing by the fire pits, kids and dogs in tow.

From Richmond to Mill Valley: The Same Spirit

Our journey started in Richmond, a city defined by its own icons: the East Brother Lighthouse, the working waterfront, and the grit and pride of its community. With Tam Tavern, we’re tying ourselves to the legacy of Mill Valley and Mt. Tamalpais. Different towns, different stories — but the same values: timeless places, a sense of pride, and the belief that community comes first.

So when you stop by Tam Tavern, you’re not just visiting a taproom. You’re stepping into a space inspired by a history of connection, built to carry that tradition forward, pint by pint.


  • Tam Tavern is a new community taproom and beer garden in Mill Valley, CA, opened in 2025 by East Brother Beer Co. It offers a relaxed, family-friendly atmosphere with a curated craft beer menu, local food, and a strong connection to the nearby Mt. Tamalpais community.

  • We’re located at 152 Shoreline Highway, Mill Valley, CA 94941, in the former home of Floodwater. Look for us just off Highway 1, at the base of Mt. Tam.

  • Tam Tavern is a collaboration between restaurateur Bill Higgins — the visionary behind Buckeye Roadhouse, Bungalow 44, and Corner Bar — and East Brother Beer Co., a craft brewery founded by longtime Mill Valley neighbors Chris Coomber and Rob Lightner. Higgins invited Chris and Rob to bring their classic-style beer expertise to the former Floodwater space, transforming it into a vibrant, beer-forward gathering place that blends elevated cuisine with award-winning craft beer. It’s a true Marin-grown partnership rooted in local connections, community, and a shared love of great food and drink.

  • We pour a rotating lineup of East Brother Beer Co. favorites — including Bohemian Pilsner, Red Lager, Gold IPA, and limited seasonal releases. Fresh from the source.

  • Yes — and it’s far from your average bar menu. Tam Tavern offers a chef-driven, beer-friendly menu created by Michael Siegel, a Bib Gourmand-awarded chef known for his work at Playa and Corner Bar. The food lineup includes thoughtful pub favorites like a house-made Bavarian Pretzel, Beer-Battered Fish & Chips (featuring East Brother’s Bo Pils), a Double Smashburger, Pork Schnitzel, Vegetarian Shepherd’s Pie, and handmade pizzas designed to pair perfectly with your pint.

    • Monday–Thursday: 4 PM – 9 PM

    • Friday: 4 PM – 10 PM

    • Saturday: 12 PM – 10 PM

    • Sunday: 10 AM – 9 PM

    Come early for brunch on Sundays, or unwind after work during the week.

  • Absolutely! We welcome families and offer outdoor seating that’s great for kids and adults alike.

  • Yes! Dogs are welcome in our outdoor areas. Just keep them leashed and friendly.

  • Absolutely. Tam Tavern is perfectly positioned for a post-adventure refuel — just off the Mill Valley–Sausalito Path, and minutes from local favorites like Bootjack Trail, Tennessee Valley, and the legendary Dipsea stairs. Whether you're hiking, biking, trail running, or just strolling with your dog, our upgraded outdoor beer garden with fire pits, cold beer, and a hearty food menu is exactly what you’ll want at the end of the trail.

  • 📍 152 Shoreline Highway, Mill Valley, CA 94941
    📞 415-843-4545
    ✉️ info@tamtavernmv.com

A Note to Our Community: Why We’re Growing, and What It Means to Us

We’ve said it from the start: We’re not interested in chasing growth for the sake of it. If we open a new door, it’s because we believe it brings us closer to the communities we care about and the values we hold tight.

So before we open those new doors, we want to share a bit about why this moment matters, and how each new space reflects something essential about who we are.


First, Thank You

Everything that’s brought us here began with you. Our community in Richmond. Our friends across the Bay. The folks who stuck with us as we focused on brewing classic styles with quiet precision, and who reminded us that doing something well, without cutting corners, still matters.

You helped us build this. And because of you, we’re ready to grow.

This September, we’re opening two new spaces:

  • The Rec Room at the Metreon in San Francisco – Opening early September

  • Tam Tavern in Mill Valley – Opening mid to late September

These aren’t just new places to grab a beer. They’re new expressions of East Brother Beer Co.—each one rooted in a different part of our identity.


 

Richmond: Where It All Happens

Richmond is where we built our brewery. It’s where we’ve spent long days honing our process and long nights perfecting each style we brew. It’s where our team shows up every day with the same commitment to detail and pride in the work.

Richmond shaped our voice: quietly confident, deeply rooted, and focused on doing things right.

Every beer we pour, no matter where you drink it, still starts here. And it always will.

VISIT THE BREWERY

Post-Museum Pints & Puppy Meetups – The Rec Room Guide to Relaxation

You’ve spent the day taking in Rothkos at SFMOMA, dodging strollers at the Metreon, or sitting through panels at Moscone Center. Your brain is full, your feet hurt, and your group text is asking: “Where should we go now?”

Here’s your answer: the Rec Room by East Brother Beer Co.
Just far enough from the crowds, but close enough to keep the momentum going.


A Low-Key Spot That Still Feels Like Downtown SF

The Rec Room is that rare find in the city, a place with character, calm, and cold beer, all in one.

You don’t need a reservation.
You don’t need to shout over a DJ.
You just need to walk in, grab a pint, and exhale.

Whether you’re with coworkers, on a date, or just strolling solo with your dog, this is the kind of place that welcomes everyone. Because great beer and a chill atmosphere never go out of style.


Your Dog Deserves a Post-Adventure Treat, Too

Been walking the pup around Yerba Buena Gardens or up from SoMa? We’ve got water bowls, shady outdoor seating, and bartenders who will ask what your dog’s name is.

Plus, our patio’s laid-back energy makes it easy for dog parents to unwind while the good boys and girls do their thing.


What’s On Tap?

We’re pouring our full lineup of East Brother classics, brewed just across the Bay in Richmond:

  • Bo Pils – crisp, clean, crushable

  • Red IPA – bold, balanced, hoppy goodness

  • Oatmeal Stout – smooth and roasty, perfect fog-weather fuel

  • Plus: seasonal one-offs you can’t get anywhere else

Pair your pint with a snack, grab a seat by the window, and take a beat before diving back into city life.


The Art of Doing Nothing (Well)

There’s no pressure to rush here. No corporate polish. Just honest beer, welcoming people, and space to breathe.

So whether you’re decompressing after the museum, debriefing after the keynote, or just looking for somewhere to regroup with your dog or your date, the Rec Room’s got your back.

Come hang out. You’ve earned it.

A Pint and a Playdate – Why the Rec Room is the Ultimate Family-Friendly Hangout

Let’s be real: finding a place in downtown San Francisco that welcomes kids and doesn’t stress out the adults? That’s a rare thing. But that’s exactly what we’ve built with the Rec Room, a space where the grown-ups can enjoy a proper pint, and the little ones can relax, explore, and snack without side-eye.

We’re just a short walk from Yerba Buena Gardens, the Children’s Creativity Museum, and the LeRoy King Carousel, making us a perfect post-activity pit stop for families looking to wind down without getting crammed into a tourist-trap cafe.


Family-Friendly Without the Gimmicks

We’re not trying to be a “kid bar.” We’re a classic beer spot that happens to be great for families.

At the Rec Room, you’ll find:

  • Juice boxes and root beer for the kids

  • Local snack, and easy eats

  • Plenty of space for coloring, puzzles, and chill time

  • Friendly staff who’ve got kids of their own

  • Clean bathrooms, stroller-friendly layout, and zero judgment

We’ve got board games on hand and a mellow vibe that doesn’t mind a little kid energy. You focus on your lager, we’ve got the rest covered.


Right in the Middle of the Action

Here’s what your day could look like:
Carousel ride. Creativity Museum visit. Picnic in Yerba Buena Gardens. Then, a walk over to the Rec Room for a well-earned break.

Whether it’s a sunny afternoon with the family or a weekend visit from out-of-town friends, the Rec Room is an easy add to your downtown plans.


Let the Kids Be Kids. Let the Grown-Ups Chill.

Too many places make you feel like you’re imposing when you show up with kids. Not here.

We’ve built this space to be part of the community—open to all, including the juice-box crowd. It’s the kind of place where everyone gets a seat at the table, a cold (or room-temp) drink, and a reason to stick around.

We’re the beer stop you didn’t know you needed. But once you’ve been here with your crew, you’ll make it part of your regular downtown routine.

Come as you are—strollers, backpacks, graham cracker crumbs and all. We’ve got a table waiting.

Recharge at the Rec Room – The Best Hidden Gem Near Yerba Buena Gardens

Downtown San Francisco is packed with energy: museums, conventions, tech talks, street performers, and just enough chaos to remind you you’re in the heart of the city. But sometimes, you need to step off the sidewalk and catch your breath.

That’s where we come in.

East Brother Beer Co.’s Rec Room is tucked just a few blocks from Yerba Buena Gardens, right in the heart of the neighborhood. We’re pouring classic craft beers in a space that’s easy to settle into—whether you’ve got a stroller, a pup, or a laptop in tow.


We Built the Rec Room for This Exact Moment

After a stroll through the gardens or a lap around the Metreon, our Rec Room is the kind of place you’ll be glad you found. We kept it simple and welcoming—big tables, laid-back tunes, and beer that doesn’t try too hard.

What you’ll find at the Rec Room:

  • Fresh East Brother classics like our Bo Pils, Red Lager, and Gold IPA

  • Friendly, unpretentious bartenders who know their way around a pour

  • Kid-friendly snacks and non-alcoholic options

  • A pet-welcoming patio (water bowls always filled)

  • Clean design, warm vibes, and plenty of space to just hang


Dog Walkers, Museum-Goers, and Anyone Who Needs a Minute—Welcome

If you’re hitting SFMOMA, the Children’s Creativity Museum, or just wandering the neighborhood, swing by. We’re easy to find and even easier to hang out in. Bring your kids, bring your dog, or just bring yourself.

There’s no secret password, no velvet rope, just good beer and good company, made to be enjoyed at your own pace.


One Last Thing

We’re proud to be part of this neighborhood. And like everything we brew, the Rec Room is made with care, balance, and a whole lot of intention. So whether you’re meeting friends, escaping the crowds, or looking for a low-key spot to recharge—you’re welcome here.

See you soon. First round’s cold and waiting.

East Brother Beer Co. Named Finalist in SF Gate’s 2025 Best of the Bay—Two Years Running!

There’s something special about brewing classic craft beers with a nod to tradition—and even more special when the community takes notice.

Hand holding a pint of East Brother Beer Co. craft beer with golden amber color, featuring the EB logo on the glass, against a warm neutral background.

We’re thrilled to share that East Brother Beer Co. has been named a Finalist in SF Gate’s 2025 Best of the Bay Readers’ Poll for Best Brewery! This marks the second year in a row we’ve earned this honor, and we couldn’t have done it without you, our loyal customers, neighbors, and beer lovers across the Bay Area.

Your votes and support fuel our mission to keep brewing timeless, delicious beers that reflect the spirit of Northern California: hardworking, welcoming, and always ready to raise a glass.


What Makes East Brother Beer Co. Different?

At East Brother Beer Co., we believe that great beer doesn’t need to chase every trend; it needs to be consistently excellent, crafted with care, and true to style.

Here’s what keeps us coming back to the brewhouse—and keeps you nominating us year after year:

  • Classic Styles, Brewed Right: From our award-winning Bo Pils to our smooth Oatmeal Stout, we focus on classic beers that stand the test of time.

  • Precision and Passion: Every batch is brewed on our custom 20-barrel system in Richmond, California, where our team obsesses over details—from water chemistry to fermentation—so you always get a pint that’s clean, balanced, and downright delicious.

  • Community First: Whether it’s a pint night to support local causes or a casual evening at our taproom, we’re here to bring people together over a beer that feels familiar in the best way possible.

  • Consistency You Can Count On: Our beers don’t just win awards—they win repeat customers.

From the first batch brewed to our thriving production facility today, our goal has never changed: brew beer that feels like home.


Celebrating Bay Area Beer

Variety of East Brother Beer Co. craft beers including Gold IPA, Red IPA, Maibock, and Red Lager cans displayed around a full pint glass on a rustic surface.

We’re proud to be in such good company. A huge cheers to all the winners and finalists who make the Bay Area one of the best places in the world to grab a pint. This year’s Best Brewery honorees include:

Winner: Lagunitas Brewing Company
Finalists:

It’s an honor to stand shoulder to shoulder with so many talented brewers who share our passion for craft and community.


Come Celebrate with Us—Two Bay Area Locations to Enjoy East Brother Beer

Whether you’re craving a crisp lager or a rich, malty Red IPA, you’ve got options for experiencing East Brother fresh from the source:

East Brother Beer Co. Red IPA craft beer can balanced on a vintage skateboard outdoors with a blurred green background.

East Brother Beer Co. Richmond
Where the action happens. Where our beer is brewed and the heart of East Brother beats strong. Swing by for a flight, a view of the production floor, and a taste of what makes us tick.

The Rec Room at the Metreon, Downtown San Francisco
Our newest outpost in the heart of the city. A place to unwind, grab a pint, and soak up the best of San Francisco with friends old and new.

To everyone who took the time to vote for us, thank you. Your support keeps us inspired to keep perfecting our craft. Here’s to another year of great beer, good company, and moments worth savoring.

Ready to see why East Brother is a Bay Area favorite? Come raise a glass with us.

Remember Port Chicago

A Bay Area Story of Labor, Justice, and the Courage to Say “No”

Join us at East Brother Beer Co. on Sunday, July 20

We like to say that beer is labor, and we mean it. The good stuff takes time, precision, pride in your tools, and care for the people around you. That’s not just how we brew, it’s how we look at the world. And every once in a while, history gives us a reason to put down our pint and pay attention.

This summer, we invite you to do just that.

We’re proud to be part of Port Chicago Weekend 2025, a Bay Area-wide festival of music, art, and community built around an extraordinary act of resistance that happened right here, less than 20 miles from our brewery in Richmond.


What Happened in July 1944?

During World War II, the U.S. Navy’s segregation policies meant Black sailors were often assigned the most dangerous jobs, like loading live munitions onto ships, with little training and zero regard for safety.

On July 17, 1944, at the Port Chicago Naval Magazine, that neglect proved deadly. A massive explosion rocked the Bay, killing 320 men, most of them young Black servicemen. It was the deadliest homefront disaster of WWII.

When the dust settled, 258 Black sailors refused to return to those same unsafe, discriminatory conditions. The Navy responded with threats of execution. Fifty of the men, now known as the Port Chicago 50, stood their ground anyway.

They were charged with mutiny and thrown in prison.

Read More

Standing Up—and Standing With Them

One of the people who saw the injustice of the trial was a young NAACP attorney named Thurgood Marshall. He traveled to the Bay Area, sat in the courtroom, and made it clear: this wasn’t about discipline. It was about racism.

Public pressure grew. Support swelled. Eventually, the Port Chicago 50 were released. And the Navy—of all institutions—became the first branch of the federal government to integrate.

The ripple effects of that act of protest helped shape the civil rights movement to come.


Why East Brother Beer Co. Is Getting Involved

We brew in a city built by labor. Richmond is a place where people have worked hard, stood tall, and fought for their place in history, often without recognition.

We believe stories like Port Chicago aren’t just about the past. They’re about who we choose to be now.

That’s why we’re dedicating part of Port Chicago Weekend to honoring the courage of those 50 men, and the 320 who never made it home.


Join Us at the Taproom — Sunday, July 20, 2025

East Brother Beer Co. | Richmond, CA
12 PM – 6 PM
Live Music | Food Trucks | Community Gathering

We’re teaming up with Port Chicago Alliance, a nonprofit working year-round to elevate this history and inspire the next generation to keep fighting for justice.

Come raise a glass with us. Stay for the stories. And take a moment to reflect on what it means to do hard things for the right reasons.

What Makes a Great Blonde Ale?

Hand holding a can of East Brother Beer Co. Blonde Ale, a smooth and easy-drinking American classic brewed in Richmond, California, with green and yellow retro-style branding.

Walk into any taproom in America and ask for something approachable, easy-drinking, and classic—and there’s a good chance you’ll be handed a Blonde Ale. But what makes a great Blonde Ale? And why does this style remain such a beloved staple in the world of beer?

At East Brother Beer Co., our Blonde Ale pays homage to brewing tradition while capturing the clean, balanced character that defines the style. To appreciate the craft, it's worth taking a step back to understand where this beer comes from and why it continues to win hearts one pint at a time.

A Brief History of Blonde Ale

Blonde Ale may not carry the mystique of Trappist dubbels or the swagger of double IPAs, but its roots stretch deep into brewing history. Originally emerging in Europe, especially in Belgium and France, blonde-style beers were brewed as lighter alternatives to darker, maltier ales. These golden beers were crisp, slightly fruity, and often brewed with a light touch of noble hops.

It wasn’t until the American craft beer movement took hold in the late 20th century that Blonde Ale began to take on a distinctly domestic identity. As American brewers sought to create flavorful, yet accessible styles for a new generation of beer drinkers, the Blonde Ale became a go-to canvas. Brewed with clean yeast strains and American-grown hops, the style evolved into something wholly its own: bright, smooth, and subtly complex.

Our Approach: Respecting the Style, Perfecting the Process

At East Brother Beer Co., we believe Blonde Ale should reflect its origins: simple in profile, but elegant in execution. Ours is a clean, crisp beer that speaks to our love of classic styles and the working-class ethos of our Richmond roots. Each batch is brewed with a dedication to consistency, using traditional brewing methods and premium ingredients.

Rather than chasing trends, we focus on refining what works—creating a beer that’s as comfortable at a backyard BBQ as it is on a white-tablecloth dinner menu. Our Blonde Ale doesn’t shout. It doesn’t need to. It’s confident in its craft.

Cans of East Brother Beer Co. Blonde Ale chilled in a refrigerator door, showcasing retro green and yellow packaging with condensation highlighting the cold, easy-drinking American classic brewed in Richmond, California.

Why It Still Matters

In a beer world that’s increasingly crowded with hop bombs, dessert stouts, and novelty brews, the Blonde Ale holds its ground. It’s a beer for people who simply love beer, for the balance, the drinkability, and the tradition behind it. It’s also a reminder that not everything needs to be extreme to be memorable.

When you pour a glass of our Blonde Ale, what you get is a golden, sparkling expression of craft and restraint. There’s a touch of malt sweetness, a crisp finish, and just enough bitterness to keep it grounded. Nothing flashy. Nothing unnecessary. Just beer the way it was meant to be enjoyed.

Where to Find It

You can enjoy East Brother Blonde Ale across California at retail partners like Safeway, Whole Foods, and Raley’s. But for the freshest experience, there’s no better place than our taproom in Richmond, where you can sip it straight from the source, surrounded by the city’s working harbor and our team of passionate brewers.

The Final Word

To us, Blonde Ale is more than just a style,it’s a statement. It’s about quality over gimmicks, consistency over chaos, and respecting the past while brewing for today. At East Brother Beer Co., we’re proud to keep the tradition alive with a Blonde Ale that stands tall among the rest.

If you haven’t tasted it yet, there’s a cold one waiting for you.

Raising a Glass to the Great American Craft — ACBW 2025

The Great American Craft — Why We Celebrate ACBW


Once a year, the craft beer community takes a collective pause to raise a glass and recognize something worth preserving: the spirit of American craft beer. American Craft Beer Week (May 12–18, 2025) is more than a celebration — it’s a reminder of why we do what we do.

At East Brother Beer Co., that “why” has always been rooted in reverence. Reverence for the styles that shaped beer history. For the labor behind each batch. For the tradition of sharing something well-made with good company.

When we launched East Brother in Richmond, California, our mission wasn’t to reinvent beer. It was to refine it — to elevate the classics and brew them with consistency, clarity, and character. That’s why you’ll find Bo Pils, Red Lagers, and Gold IPAs on our taps and shelves. These beers aren’t flashy. They’re not gimmicky. They’re timeless — and that’s exactly the point.

FIND OUR BEER

Craft beer, at its core, is about integrity. It's about knowing your brewer, trusting their process, and tasting the care in every sip. During American Craft Beer Week, we celebrate all the independent brewers who keep this ethos alive — and we celebrate you, the drinkers who choose substance over spectacle.

So whether you’re enjoying an East Brother classic at our taproom, discovering us at your local Safeway, Whole Foods, or Raley’s, or cracking a can on the trail or at the table — you’re part of this story.

A story of passion. Precision. And the enduring power of a well-crafted beer.

Here’s to American craft. And here’s to you.

The Lager That Built America: East Brother’s Homage to a Brewing Legacy

The Lager That Built America Deserves Better. So We Brewed It.

You’ve heard the phrase “they don’t make ’em like they used to.” We took that personally.

At East Brother Beer Co., our Pre-Prohibition Lager isn’t just a nod to the past, it’s a modern redemption arc for a beer style that got stripped down, watered down, and mass-produced into near oblivion. We’re bringing it back with real ingredients, real brewing technique, and a little bit of California grit.

Turns out, that approach earns respect. Our Pre-Pro Lager scored 91 points from Beer Connoisseur, who called it:

“A very well-executed and flavorful Pre-Prohibition lager… stylistically accurate, flavorful, and refreshing.”

We’ll drink to that.


This Isn’t Nostalgia. It’s a Statement.

Before light beer took over every tailgate, American lagers had depth. They had flavor. They had soul. Our version? It's built like they used to make ’em, but with a little more finesse.

We brew it with:

  • Admiral Maltings Atlas 6-row barley – an heirloom California grain with roots tracing back 500 years

  • Flaked corn – a classic technique to lighten the body without losing character

  • Traditional hops – subtle bitterness, clean finish

  • Time – because a proper lager isn’t rushed

This beer isn’t “inspired by” a pre-Prohibition lager. It is one, built from the ingredients forward with no shortcuts and no apologies.

Born in the Bay. Built to Last.

We brew our Pre-Pro Lager in Richmond, California, in a former shipping yard where freight still moves and steel still hums. The Bay doesn’t do gimmick, and neither do we. That’s why our beers, especially this one, focus on one thing: execution.

It’s no surprise that the best lager in California might be the one you can actually drink more than one of.

Whether you're pairing it with oysters in Point Reyes, tri-tip in Paso Robles, or a Tuesday-night burger in Oakland, Pre-Pro is a lager that shows up ready to play.


Where to Find It

If you're searching for craft beer near me and you end up with our Pre-Pro Lager in your hand, you're in good shape.

You’ll find it at:

  • Whole Foods

  • Safeway

  • Raley’s

  • Select independent retailers throughout Northern California

Use our Beer Finder or drop by the East Brother taproom for a fresh pour with a waterfront view.

Learn more

A Classic Reclaimed

Pre-Prohibition Lager isn’t a trend. It’s a comeback.

It’s what lager was before mass production—and what it can be again. Full of flavor. Technically sound. And ready to earn its place back on your top shelf.

Because some things are too good to stay lost.

East Brother Beer Co. – Classic Styles. No Shortcuts. Bay Area Built.

Why Pre-Pro Lager Is the Beer Your Fridge Has Been Missing

Meet the Lager That’s Changing Minds

The craft beer world often revolves around the boldest, most experimental brews—triple IPAs, pastry stouts, smoothie sours. But somewhere along the way, we lost touch with what made beer so essential in the first place: balance, clarity, and drinkability.

That’s where East Brother Beer Co. comes in.

We’re a Bay Area craft brewery dedicated to classic styles, and our Pre-Prohibition Lager is a perfect example of what happens when you embrace tradition, focus on quality, and brew with purpose. Whether you're searching for craft beer near you or seeking out the best lager in California, this is a beer that earns its spot in your fridge, again and again.

So What Is a Pre-Prohibition Lager?

That’s a good question—and one without a simple answer.

There’s no strict rulebook or official beer style guide for a Pre-Prohibition lager. It’s more of a philosophy than a formula. Before Prohibition, American brewers made lagers with locally grown barley, often blended with corn or rice to suit the climate, ingredients, and palates of the time. These beers were clean, slightly stronger, and far more flavorful than the mass-produced lagers that came later.

Our version is uniquely East Brother — crafted with California-grown Atlas 6-row barley from Admiral Maltings, flaked corn for smoothness, and traditional American hops. The result is a crisp, balanced lager with just enough character to stand out—but never overwhelm.


Locally Grown, Bay Area Brewed

The backbone of our Pre-Pro Lager is Atlas barley, a grain with roots in California’s agricultural and brewing history. Developed by UC Davis in the early 1900s from landrace barley brought over by Spanish settlers, Atlas was once a mainstay in American brewing. Today, it’s grown by Ben Work in Paso Robles and malted by Admiral Maltings in Alameda.

By using Atlas, we’re not just crafting a great beer—we’re keeping California brewing tradition alive.

As a Bay Area craft brewery, we believe that where your beer comes from matters. From our Richmond brewhouse to your glass, we keep every step of the process focused on flavor, heritage, and high standards.

The Best Lager in California? You Decide.

If you're looking for the best lager in California, we think you’ll find it right here. But don’t just take our word for it—our Pre-Pro Lager earned a 91-point rating from Beer Connoisseur Magazine, who called it:

“A very well-executed and flavorful Pre-Prohibition lager… stylistically accurate, flavorful, and refreshing.”

Whether you’re a longtime lager fan or a hophead looking to take a break, this is a beer that fits any occasion—and any fridge.


Find Craft Beer Near You

You don’t have to trek across the Bay Area to enjoy East Brother Beer Co.’s Pre-Prohibition Lager. We’re stocked at:

  • Safeway

  • Whole Foods

  • Raley’s

  • Independent craft beer shops across Northern California

Use our Beer Finder to locate a store near you. Or visit our Richmond taproom and enjoy it fresh from the source, with indoor and outdoor seating and views of the working waterfront.

Learn more

Lager Is Back. This Time, It’s Better.

There’s a reason lager built American beer culture, and with our Pre-Pro Lager, we’re proud to bring it back to its roots. Balanced, clean, and proudly brewed with California-grown grain, it’s a beer you’ll reach for without hesitation.

No gimmicks. No trends. Just a true classic, reimagined.

Pre-Prohibition Perfection: The Revival of the Classic American Lager

East Brother Beer Co's Pre-Prohibition Lager is the perfect beer for summer

Rediscover the Lager That Built America

In a world full of fruit sours and double dry-hopped hazies, it’s easy to forget what made America a beer-drinking nation in the first place: the humble lager. At East Brother Beer Co., we’re honoring that legacy with our own interpretation of the Pre-Prohibition Lager, a crisp, clean, and flavorful beer that brings history into your glass.

There’s no strict industry definition for this style—and that’s the point. Our version is inspired by tradition but made our own: uniquely East Brother, proudly Californian, and rooted in the craft and culture of the Bay Area.

What Is a Pre-Prohibition Lager?

Before the beer industry changed with Prohibition, American lagers had more character. These beers were brewed with a touch more malt, traditional ingredients, and a commitment to flavor that often gets lost today.

A Pre-Prohibition Lager is a slightly stronger, fuller-bodied version of the standard American lager. Expect a golden color, mild bitterness, and a smooth finish—all brewed with classic techniques that celebrate the origins of U.S. beer culture.


East Brother Beer Co's Pre-Pro Lager | Discover the Lager that built America

The Malt That Makes It Matter: Atlas 6-Row from Admiral Maltings

The soul of our Pre-Pro Lager lies in its malt, and not just any malt. We brew it with Atlas, a California-grown 6-row barley sourced from Admiral Maltings, one of the few traditional floor malt houses in the U.S.

But this isn’t just any grain. Atlas barley has a story that goes back 500 years. It originated as a Mediterranean landrace brought to California by Spanish settlers, believed to trace its roots to the Atlas Mountains in Morocco. Thriving in California’s climate, it became a local landrace barley. Around 1900, UC Davis selected and refined this grain into its first malting barley variety—Atlas.

By the mid-20th century, Atlas was a key player in American brewing. Today, thanks to multigenerational farmer Ben Work in Paso Robles, this barley lives again.

A Classic for the Bay Area

As one of the few Bay Area craft breweries dedicated to traditional styles, East Brother Beer Co. has carved out a place for people who love beers that are straightforward and well-made.

From our Richmond, CA brewery, we produce a lineup of lagers and ales that pair with any occasion, and our Pre-Prohibition Lager might just be the one that brings you back to the basics in the best way.


Where to Find Pre-Pro Lager

Looking for craft beer near you that actually delivers on quality? Our Pre-Prohibition Lager is now available at:

  • Whole Foods

  • Safeway

  • Raley’s

  • Independent bottle shops and specialty grocers across Northern California

Use our Beer Finder to locate a retailer near you or visit our Richmond taproom for the freshest pour.


Why This Lager Deserves a Spot in Your Fridge

When you're browsing the beer aisle, overwhelmed by choice, reach for something that stands the test of time. Our Pre-Pro Lager is a beer you can trust. Crafted with care, rooted in tradition, and brewed to be enjoyed by everyone. Whether you’re lighting up the grill or just unwinding after work, it’s the classic American lager reimagined for today.

East Brother Beer Co. – Classic Styles. Crafted with Purpose.

Why 12oz Cans Are the Smartest Move in Craft Beer Right Now

Understanding beer consumer trends during tariff turbulence

In the ever-shifting world of craft beer, staying ahead of the curve isn’t just about brewing great beer — it’s about reading the field. And right now, with tariffs impacting global supply chains, inflation hitting consumers at checkout, and drinking habits evolving post-pandemic, the craft beer industry is undergoing a quiet but meaningful shift.

At East Brother Beer Co., we’ve been paying close attention to beer consumer trends in 2025, and we’re doubling down on a decision that’s proving smarter by the day: 12oz cans.

The Consumer Shift: Smaller Format, Bigger Value

Let’s talk habits. Shoppers are looking for value — not just lower prices, but smarter purchases. That means choosing products that feel justifiable and grounded, especially when budgets are tighter.

Enter the 12oz can. It’s familiar, approachable, and — here’s the kicker — it perfectly aligns with current craft beer packaging trends. Consumers are leaning away from experimental bombers or oversized 4-packs and gravitating toward classic formats that feel reliable. A well-made lager or IPA in a 6-pack of 12oz cans? That’s a win. It’s shareable. It's fridge-friendly. It feels right.

The Tariff Factor: Efficiency Is the Edge

Let’s zoom out. The current tariff impact on the alcohol industry is real — and growing. Aluminum prices are climbing. Import costs are squeezing margins. Retailers are re-evaluating shelf space. And yet, 12oz cans still present one of the most efficient, cost-effective ways to deliver high-quality beer to consumers.

From shipping and storing to pricing and display, 12oz cans are a strategic edge. Compared to 16oz tallboys or glass bottles, they take up less room, weigh less, and move faster. In short, they keep the whole system lean — from warehouse to checkout.

The Classic Play That Still Wins

Here at East Brother Beer Co., we’re not in the business of chasing trends for the sake of headlines. We brew timeless, true-to-style beers that feel right in your hand and taste right every time. The 12oz can is part of that promise — a smart packaging format that reflects the thoughtfulness behind every batch we brew.

So whether you're a distributor watching the shelves, a retailer managing price points, or a fan scanning the beer aisle, remember: in a turbulent market, solid fundamentals win games. And the 12oz can? That’s a first-round draft pick.

Looking for a reliable craft beer partner in a shifting economy?
Explore East Brother’s lineup of classics, thoughtfully brewed and smartly packaged for today’s market. Learn more ➝

Where to Chill After Moscone – A Real Guide (No Bougie Rooftops Required)

You’ve just wrapped a day at Moscone. Your brain’s fried from keynotes. You’ve shaken 87 hands, dodged 5 sales pitches, and skipped lunch for some reason. And now? You just want a place to sit down, grab a beer, and not hear the word “synergy” for the rest of the night.

We got you.

Here’s your unofficial, no-BS guide to where to chill near Moscone Center—beer-first, crowd-approved, and 100% rooftop-free.


1. The Rec Room by East Brother Beer Co.

Opening August 2025 | Metreon, 135 4th St

Vibe:
A classic beer hall meets a rec center with better lighting and adult beverages. Concrete bar, reclaimed wood, fire pits, games—and no pressure to look cool doing any of it.

Why It Hits Different:
It’s the only spot downtown where you can sip a Bohemian Pilsner, throw darts, and take in sunset views of Yerba Buena Gardens—all without paying $20 for a beer you didn’t want in the first place. Bar games, pints done right, and the kind of easygoing energy downtown desperately needs.


2. Local Edition

691 Market St | 8-minute walk

Vibe:
Underground speakeasy with typewriters on the wall, newspapers on the floor, and strong pours at the bar. It’s like someone let a journalist loose in a cocktail lounge.

Why It Hits Different:
It’s moody but not mopey, cool without trying too hard. Great spot for a whiskey after a long day of smiling politely. Bonus: the underground setting makes it feel like you discovered something, even if everyone else already knows about it.


3. Novela

662 Mission St | 7-minute walk

Vibe:
Dark wood, leather booths, cocktails named after literary characters. Think Gatsby meets startup casual.

Why It Hits Different:
It walks the line between polished and comfortable. The drinks are dialed in, and it’s a great place to slow things down without feeling like you're at a work dinner. If you want something other than beer, this is your move.


4. House of Shields

39 New Montgomery St | 10-minute walk

Vibe:
San Francisco bar heritage at its finest. Dim lights, long bar, and bartenders who can actually make a perfect whiskey sour.

Why It Hits Different:
It’s been around since before your conference even existed. Zero hype, full character. This is where you go if you want a great pour and a bit of quiet without having to explain your drink order.


5. Yerba Buena Gardens (Across the Street)

Mission between 3rd & 4th

Vibe:
Green grass, city skyline, and absolute peace—at least until the next keynote starts.

Why It Hits Different:
It’s not a bar, but it might be the reset you actually need. Grab a bite, bring your own drink (we won’t tell), and stretch out under a tree while everyone else battles the badge line at the hotel bar.


The Rec Room Is Coming. You In?

The Rec Room by East Brother Beer Co. opens in August 2025 at the Metreon, and it’s bringing real beer, real games, and real views to downtown SF. After-work chill spots just got a major upgrade.

The Rec Room – East Brother Beer Co. | Metreon, San Francisco