Understanding beer consumer trends during tariff turbulence
In the ever-shifting world of craft beer, staying ahead of the curve isn’t just about brewing great beer — it’s about reading the field. And right now, with tariffs impacting global supply chains, inflation hitting consumers at checkout, and drinking habits evolving post-pandemic, the craft beer industry is undergoing a quiet but meaningful shift.
At East Brother Beer Co., we’ve been paying close attention to beer consumer trends in 2025, and we’re doubling down on a decision that’s proving smarter by the day: 12oz cans.
The Consumer Shift: Smaller Format, Bigger Value
Let’s talk habits. Shoppers are looking for value — not just lower prices, but smarter purchases. That means choosing products that feel justifiable and grounded, especially when budgets are tighter.
Enter the 12oz can. It’s familiar, approachable, and — here’s the kicker — it perfectly aligns with current craft beer packaging trends. Consumers are leaning away from experimental bombers or oversized 4-packs and gravitating toward classic formats that feel reliable. A well-made lager or IPA in a 6-pack of 12oz cans? That’s a win. It’s shareable. It's fridge-friendly. It feels right.
The Tariff Factor: Efficiency Is the Edge
Let’s zoom out. The current tariff impact on the alcohol industry is real — and growing. Aluminum prices are climbing. Import costs are squeezing margins. Retailers are re-evaluating shelf space. And yet, 12oz cans still present one of the most efficient, cost-effective ways to deliver high-quality beer to consumers.
From shipping and storing to pricing and display, 12oz cans are a strategic edge. Compared to 16oz tallboys or glass bottles, they take up less room, weigh less, and move faster. In short, they keep the whole system lean — from warehouse to checkout.
The Classic Play That Still Wins
Here at East Brother Beer Co., we’re not in the business of chasing trends for the sake of headlines. We brew timeless, true-to-style beers that feel right in your hand and taste right every time. The 12oz can is part of that promise — a smart packaging format that reflects the thoughtfulness behind every batch we brew.
So whether you're a distributor watching the shelves, a retailer managing price points, or a fan scanning the beer aisle, remember: in a turbulent market, solid fundamentals win games. And the 12oz can? That’s a first-round draft pick.
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