The World Is Coming to the Bay Area TO PLAY SOCCER. We've Got the Beer.
East Brother Beer Co's Richmond taproom is an official FIFA Fan Zone — and we're throwing watch parties at all three Bay Area locations for the biggest tournament on earth.
Richmond Is in the Game
Our Richmond brewery, located at 1001 Canal Blvd, is one of the Bay Area's official FIFA Fan Zones for the 2026 World Cup. That means big screens, cold lagers, and a crowd that actually cares about the match.
The 2026 World Cup is the first to be held in the US since 1994, and the Bay Area is one of the host regions. Matches are being played at Levi's Stadium in Santa Clara, about 30 miles from our front door.
FIFA FAN ZONE WATCH PARTY | RICHMOND TAPROOM
Mexico v South Korea | June 18, 2026 at 5:30 PM
FIFA FAN ZONE WATCH PARTY | RICHMOND TAPROOM
Mexico v Czechia | June 24, 2026 at 5:30 PM